YouTube bans “Christians” in keyword marketing campaigns and is facing backlash.
Chad Robichaux, a former U.S. Marine and MMA Champion, has recently revealed that YouTube has banned marketing towards Christians.
Robichaux found this out when he attempted to market a YouTube video for his foundation called Mighty Oaks Foundation using the keyword “Christian”. The advertisement was for aimed at veterans and the foundation’s mission of assisting veterans with PTSD and other mental health conditions.
YouTube is owned by Google.
Robichaux, said on Twitter, “#Censorship should terrify every American; conservative or liberal, Christian or Muslim. This bias is a dangerous course for America”. He went on to say that it is difficult to reach his audience when he can’t market towards them.
In recent years, conservative groups have been upset about unfair treatment toward their beliefs and values on several of the large social media networks. Twitter, Facebook and YouTube have all faced criticism by lawmakers and conservation pundits for their removal of conservative content and personalities from their platforms.
YouTube responded to the tweet sent by Robichaux saying that they don’t allow targeted marketing at religious groups since it is “personal”.
Robichaux responded that he has already marketed under the term Christian and had 150,000 impressions on that term in other advertising campaigns. He went on to say that he is still able to market to the term “Muslim”.
After calling the Google help desk, he was told that the policy is new. Google and YouTube has yet to explain why “Muslim” is permitted but “Christian” is not.
YouTube bans “Christians” in keyword marketing.
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